DIGIT 110 Transcript Project
Hammermill Bond ads from The American Printer
I’ve got a lot of customers who call me first when they have a printing order to place. That's because they know I try to give them something more than printing. “Let's forget the price for a minute,” I say, “and figure out what the printing is for and how we can make it profitable.” Prices are always competitive, but good service creates a monopoly. I want to be not low man on price, but high man on profit to the buyer. One of my best leads is to standardize a firm's form letters, office and factory forms, record slips, price lists, etc., on Hammermill Bond, using a different color for each form. That saves them a lot of money and time and gives them a good paper of uniform quality, with a crackle, finish and strength not at all suggestive of its moderate cost. When a job on Hammermill Bond is delivered they say, “How can you do it for the price?' Yours very truly, A Printing Salesman.
“The Utility Business Paper”
Envelopes to match
Made in twelve colors and white in three finishes.
Sold by Wholesale Paper Houses in Every Large City.
“This Portfolio showed me that I could use one paper for different classes of work rather than a different paper for each job.
Heretofore I could not standardize in this way, as the bond papers that were good enough for all my jobs were too high priced to use on some of them.
A Special Portfolio for each line of business “But this
THE UTILITY BUSINESS PAPER
We will gladly send you gratis a specimen portfolio
Showing the practical, economical use of Hammermill bod in your line of business. Each Protfolio shows work on white and all twelve colors, and in Ripple and Linen as well as the regular Bond Finish.
Write today
HAMMERMILL PAPER CO., ERIE,
To Printers and Lithographers The full set of these portfolios (each for a different line of business) will give you a remarkable sample display of Hammermill Bond for office use and for you salesmen. We will gladly send you a complete set.
That is the title of a big Portfolio we have prepared. You will find that Portfolio useful. It makes it easy to select just the right finish, weight and color you want, with envelopes to match. It will perhaps demonstrate that you are paying too much for form letters-that Hammermill Bond not only costs less than the paper you are using, but is actually batter suited for your work. It contains lot of Different office forms used by other advertisers, which will interest you. This mark is our word of honor to the public:
THE UTILITY BUSINESS PAPER
Hammermill Bond is a moderately priced paper of excellent quality and
There's nothing complicated about the idea-you simply find out the right paper to use for forms, letterheads, records, etc., and then stick to it. When you use a paper that costs more than the right paper you waste money; when you use a paper poorer than the right paper you waste results. Thousands of business concerns have demonstrated that Hammermill Bond is the right paper for 90 per cent of their needs. We issue a big Portfolio prepared especially for Newspapers and Publishers. Send for your copy.
"THE UTILITY BUSINESS PAPER" A
You have worked out a standard formula for the text of your form letters, but have you a standard for the paper on which the letters are written? Why not stop experimenting with paper so cheap that it weakens your message, or with paper so expensive that it eats into profits, and select once for all the right paper? Hammermill Bond has just the right quality, strength, texture and finish. Because the prestige of a great mill depends on the reputation of Hammermill Bond, its standard of quality does not vary. Hammermill Bond is stocked in all important centers and at the mill. This mark is our word of honor to the public:
“THE UTILITY BUSINESS PAPER”
We have issued a big Portfolio especially for
If you knew one-tenth of the advantages of the Signal System you would put it to work for you today. And quite different from most “efficiency systems,” it costs nothing to install.